April 2024
Marketing Report
Social Media
Meta properties (Facebook and Instagram) had a reach of 348,100; this is an increase of approximately 12% from the prior month as well as consistent with one year ago.
Website & Digital
Website traffic maintained its flow over the previous 30 days. Our ad agency is currently working to launch an in-market campaign, “This is Our Town", which aims to engage and educate our local community on the benefits of tourism and promote community pride. Digital ads will point users to a survey page which will enter them to win a campaign-specific t-shirt.
Media
Media
Inserts have been sent for the Coke Race packets, consisting of a QR code that asks for zip code and email info. The airport banner contains a QR code that takes the visitor to a specified landing page with information tailored to short-term visits.