SEO refining continues, and traffic reached 16,000 visits.

Digital marketing efforts have driven significant new user engagement to the website. Paid Social continues to lead the way, accounting for 4.9K new users—more than double that of the next highest channel. Organic Video also performed strongly, bringing in 1.8K new users, reflecting growing interest in our video content. Display advertising, Organic Search, and Direct traffic followed, with 655, 604, and 367 new users respectively. Notably, Organic Social and Paid Search contributed more modestly but remain key components in our broader strategy. These results highlight the importance of visual and social-driven campaigns in boosting awareness and engagement.