April 2025
Marketing Report
Social Media
Meta properties (Facebook and Instagram) had a reach of over 503,000. Organic engagement reached 2,100 interactions. Social ads targeted users geographically and based on likes and algorithms, preparing for the upcoming advertising pushes for Slugburger and back to school.
Website & Digital
SEO refining continues, and traffic reached 30,000 visits, which is an increase of 45%.
Digital marketing efforts have significantly increased user engagement on our website. Paid Social remains the leading channel, accounting for 17,000 new users. Organic Video also performed well, attracting 3,500 new users, indicating growing interest in our video content. While Organic Social and Paid Search contributed modestly, they remain crucial components of our overall strategy. These results underscore the importance of visual and social-driven campaigns in enhancing awareness and engagement.
OTHER
OTHER
Travel writer Mira Temkin (Chicago) visit has been moved to late July.
Advertising for Slugburger Festival is underway on all platforms.
Production plans for a late fall shoot (video, photo, VoiceOver) are being made.