November 2025 Marketing Report
Social Marketing
1.6K views | 280 reach | +15 followers
Instagram continued to perform well even in a light-posting period. Non-follower discovery increased by 272%, and non-follower reach grew 14.8%, which shows that the content being posted is still getting surfaced to new audiences. Followers remain highly engaged and responsive to Corinth’s core storytelling themes — food, downtown experiences, and weekend getaways.
Key Takeaway: Instagram is steadily building a high-quality audience that’s primed for holiday and early 2026 travel messaging, even when posting volume is reduced.
10.8K views | 5.9K reach | +19 followers
Facebook remains Corinth’s strongest engagement and reach channel. Follower views increased by roughly 250%, confirming that organic, community-focused content still resonates with locals and repeat visitors. Even with fewer posts, the audience is staying active, commenting, and sharing.
Key Takeaway: Facebook is the most reliable amplifier for campaigns and events — ideal for pushing out holiday content and reinforcing Corinth’s sense of place.
Digital Media
(website, etc.)
Website performance followed the expected pattern for a shoulder period with reduced paid media. Over the last 30 days, visit-corinth.com recorded roughly 2,300 visits, down just over 50% month-over-month as fall travel planning cooled and campaigns paused.
Unique visitors showed a similar decline, just over 50% month-over-month.
Bounce rate improved by 12%, indicating that the visitors who are coming are better qualified and more engaged with Corinth content.
Key Takeaway: Even with less paid promotion, the website is attracting a smaller but more intent-driven audience, setting up strong efficiency when SEM and Performance Max campaigns are relaunched.
OTHER
PR and earned media in October delivered both marquee coverage and a solid mix of regional and niche placements. A key win was Southern Living’s “20 Legendary Burger Joints in the South” feature, which spotlighted Corinth’s Slugburger heritage to an audience of nearly 14 million. Additional organic coverage appeared across Yahoo! Life, Family Destinations Guide, Sun Herald, Ever After in the Woods, Fast Food Club, and the Daily Corinthian, expanding reach across lifestyle, travel, and regional news audiences.
Press trip activity advanced with two high-value visits:
Maggie Hennessy (Food & Wine, Bon Appétit, Chicago Sun-Times) – in market November 6–8
Mira Temkin (SheBuysTravel, Explore.com) – in market November 12–14
Both itineraries focused on Corinth’s food story, downtown charm, and distinctive attractions, positioning the destination for multiple national placements through early 2026.
Key Takeaway: Consistent, high-quality earned media is establishing Corinth as a credible, story-rich destination well beyond the immediate drive market.
Madden FY25–26 Digital Marketing Launch
The Madden partnership is now moving from planning into execution. Updated SEM ad groups for Leisure, Dining, Things to Do, and Stay are built with experience-forward headlines and descriptions that speak directly to Corinth’s strengths. Google Performance Max assets have been refreshed with more emotional, story-driven language highlighting charm, dining, shopping, and history.
These efforts plug into Madden’s broader framework — Generative Engine Optimization (GEO), the Voyage Beacon dashboard, and the Pulse data-and-storytelling methodology. Together, they are designed to make every media dollar more accountable and better aligned with Corinth’s goals: more overnight stays, higher visitor spend, and deeper emotional connection.
Key Takeaway: Corinth’s digital marketing is shifting into a more strategic, measurable system that blends creativity with accountability and real-time insight.
Market Indicators (September 2025)
The latest indicators show a healthy lodging economy and continued year-over-year growth. September hotel demand reached 5,100 room nights, up 11% year-over-year, with ADR at $122.90, a 1.3% gain. June hotel occupancy tax collections came in at $160,000, a 6.7% increase year-over-year and more than 40% above 2019 levels. Facebook audience size reached 7,900 followers, up 5.5% year-over-year.
Key Takeaway: Corinth’s hotel and tax performance continue to trend positively, reinforcing that the visitor economy is strong even as individual digital metrics fluctuate month-to-month.
Looking Ahead
Launch integrated holiday campaign highlighting the Coca-Cola and Frazier light shows, downtown experiences, and small-town Christmas traditions.
Resume SEM and Performance Max campaigns with the new creative assets to drive qualified traffic and overnight visitation through winter and into early 2026.
Continue proactive and reactive PR pitching around food, holiday events, and Black History Month storytelling tied to Contraband Camp.
Integrate the next wave of Azira and STR data to refine targeting, messaging, and board reporting for Q1 2026.