October 2025
Marketing Report
Social Marketing
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Instagram
2.5K views | 355 reach | 54 interactions
Instagram maintained strong loyalty among followers while expanding visibility to new audiences.
Non-follower reach grew 38%, demonstrating successful discovery from new users.
93% of interactions came from followers, highlighting a dedicated and responsive base.
Posts emphasizing local culture, food, and weekend getaways performed best.
Key Takeaway: Instagram continues to strengthen Corinth’s visual storytelling — cultivating a high-quality audience ready for more travel inspiration this holiday season.
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Facebook
49K views | 42.5K reach | 420 interactions
Facebook continues to serve as Corinth’s strongest engagement channel.
Follower engagement rose sharply — a 45% increase from followers — showing that Corinth’s community-focused posts and event spotlights are resonating deeply.
Top Engagement Drivers: event updates, behind-the-scenes stories, and nostalgic Corinth imagery.
Follower Growth: steady, with more active users commenting and sharing than previous months.
Key Takeaway: The Corinth Facebook audience remains loyal, active, and emotionally connected — an ideal base to amplify upcoming holiday and festival content.
Digital Media
(website, etc)
Traffic remained consistent and slightly up month-over-month, with weekly sessions averaging 1,000–1,500.
Visitors are showing sustained interest in Corinth’s unique experiences, especially in local events, culinary stories, and heritage tourism content.
This organic stability signals a healthy digital foundation ahead of expanded paid media activation.
Monthly Visits: 5,915 (+4%)
Traffic Trend: Steady growth across all four weeks
📌 Social media remains the strongest traffic driver, reinforcing the value of cross-channel promotion.
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In Q3, Madden secured 22 earned media placements and delivered 63 proactive pitches to targeted journalists in the Nashville drive market and beyond .
Top Media Engagements:
AFAR, The Knot, Food & Wine, Bon Appétit, Conde Nast Traveler, and Travel + Leisure
Nashville Media Mission meetings built new relationships with Forbes, Style Blueprint, and Modern South writers.
Upcoming press trips:
Maggie Hennessy (Food & Wine, Bon Appétit) — Nov. 6–8
Mira Temkin (SheBuysTravel, Explore.com) — Nov. 12–14
Both will highlight Corinth’s Slugburger history, culinary storytelling, and community personality, expanding Corinth’s reach to national audiences .
Key Takeaway: Strategic relationship-building with influential writers is setting Corinth up for long-term earned media growth and brand credibility.
Madden FY25–26 Digital Marketing Launch
The new Madden digital partnership introduces a data-driven, AI-supported marketing framework designed to elevate visibility and accountability.
Key Elements:
Generative Engine Optimization (GEO): Positions Corinth prominently in AI and voice-driven search results .
Voyage Beacon Dashboard: Provides real-time ROI tracking and campaign transparency .
Pulse Framework: Integrates data, storytelling, and media to align every effort with Corinth’s key objectives — increasing visitor spend, overnight stays, and emotional connection .
Key Takeaway: This partnership transforms Corinth’s marketing into a measurable, intelligent system — blending creativity, technology, and accountability.
Looking Ahead
Holiday Light Show Campaigns: Building on the success of the Frazier and Coca-Cola displays to promote Corinth as a festive regional destination.
National Media Coverage: Expected from Food & Wine, Explore.com, and others following November press visits.
Digital Expansion: Implementation of Madden’s full media plan, SEO strategy, and analytics reporting by early winter.